Media for cloud applications, healthcare, and engineered solutions.
FPLCO.com Redesign & Migration
The new Frank P. Langley website is mobile-friendly with an aesthetic that honors FPL’s history.
AI Implementation Guide
The Smart Installation Guide asks users about their system, goals, and roles to generate a custom implementation checklist.
Website Optimization-Financial Planning
Emics Elder Care provides an essential service by helping clients qualify for long-term care benefits. The goal of the Emics website is to guide people who search for help qualifying for Medicaid to their services. The biggest challenge of this project is the limitations of the GoDaddy web builder. Working within its constraints, I added…
Working with the support of an agency, I had beautiful product and model photos to caption with engaging, empathic brand messages.
Eldercare Web, Blog, & Campaigns
Drawing on my background in Disability & Rehab, I worked with the business owner to understand what clients need and how Certified Medicaid Planners help. I do the hands-on web development myself in the GoDaddy builder.
I’m proficient at healthcare writing after working as a healthcare and medical librarian for 7 years. Much of my days with the UB Research Foundation involved reading article abstracts and managing healthcare taxonomies. My copywriting career began with freelance medical article writing gigs through Upwork. My natural writing style lends well to the authoritative yet…
Laboratory Information System Documentation
To create training documentation for Toxilab, I worked from the video recording of a demo to write setup instructions.
UX Writing & Microcopy
UX writing is more than snappy button text.
- Focus on accessibility and usability follows
- Strategize pages outward from business goals
- Adapt to automatic translations
- Choose clear, on-brand CTAs
FinTech UX & Onboarding
FinTech UX copy and technical documentation for a mobile disbursement app.
Viator a Tripadvisor Company
Travel is a fun industry with demanding but relatable users. As part of the Design team, I streamlined copy for important points in the traveler’s buying journey.
Scriptwriting and Other Media
QC x Streetwear
From ‘let’s do this’ to ‘launched’ in two weeks, the story of QC x Streetwear.
Lead Machine is an important part of their boutique agency offerings, with my copy still in place to help clients decide which packages are right.
Brochures & Flyers
Print Media Matters!
Get modern, usable printed collateral you’ll be proud to distribute. Not limited to:
- Product spec sheets
- Sales flyers
- Sponsorship one-sheets
Start your new/improved e-blast sooner than you think, no matter the state of your current contact list.
- Message Strategy
- Account Main.
Enterprise | SaaS | Cloud-based
Rework internal documents into marketing and SaaS support content. There’s gold in your dev notes, demo recordings, user stories, and old documentation…
- Instructional slides
- Training videos
- Support documentation
I wrote and produced 40 short video tutorials for ETAPro, a power plant performance and condition monitoring application.
The ETAPro support team recruited me to outline, script, and produce videos demonstrating the most important features. Working from an old training manual and developer notes, I did all of the screencaps, graphics and audio recording.
Yes, that is me narrating.
Emics Elder Care
Simple effective ads for landing pages, YouTube and social media.
Scriptwriting for this viral video channel required factual research and copy-writing in an upbeat, engaging voice.
Scriptwriting for B2B and B2C
- Explainer video scripts
- Influencer video scripts
- Social media ad scripts