Repurpose media and assets to deliver better quality content
and get more value from your investment in marketing assets. 

I provide useful media of all formats to clients in software, healthcare, industry, and media. Whether the application is B2B or B2C, I start each project by considering the end users’ needs.

Frank P. Langley Co., Inc.
This manufacturers’ rep serves B2B & B2C plumbing and HVAC clients in western NY and parts of PA.  This redesign went from a stuck project to a smooth transition. Together with subject matter experts, we reworked content from the frame-based website to a new site built with WordPress. Their scope delivered new web content, an impressive trade show display, plus updated print collateral and manage email marketing. 

Brochures & Flyers

Print Media Matters!

Get modern, usable printed collateral you’ll be proud to distribute. Not limited to:

  • Product spec sheets
  • Sales flyers
  • Brochures
  • Postcards
  • Sponsorship one-sheets

Email Campaigns

Start your new/improved e-blast sooner than you think, no matter the state of your current contact list. 

  • Message Strategy
  • Copywriting
  • Design
  • Account Main.

SaaS - Software as a Service

Education and support are paramount to user satisfaction. Platforms have continuous opportunities to educate users and improve their experiences.

Rework internal documents into marketing and SaaS support content. There’s gold in your dev notes, demo recordings, user stories, and old documentation..

  • Tutorials
  • Instructional slides
  • Training videos
  • Support documentation
  • FAQs

Video

GP Strategies
I wrote and produced 40 short video tutorials for ETAPro, a power plant performance and condition monitoring application.

The ETAPro support team recruited me to outline, script, and produce videos demonstrating the most important features. Working from an old training manual and developer notes, I did all of the screencaps, graphics and audio recording.

Yes, that is me narrating.

Emics Elder Care
Simple effective ads for landing pages, YouTube and social media. 

 

Producing addictive content for channels like TheFinest requires more skill than you might expect!

Scriptwriting for this viral video channel required factual research and copy-writing in an upbeat, engaging voice.

Scriptwriting for B2B and B2C

  • Explainer video scripts
  • Influencer video scripts
  • Social media ad scripts

Merchandising

Qween City
QC x Streetwear was a creative opportunity to have full control over an apparel concept combined with an e-commerce launch.

I designed and sourced two high quality t-shirt designs for  Qween City, a popular Buffalo webzine. I pitched two campaign concepts, built the webstore, and ran successful Instagram campaigns for Black Friday 2018.