hands typing on a laptop keyboard

Projects

Media for cloud applications, healthcare, and engineered solutions.

Project Management

B2B landing page engineering

FPLCO.com Redesign & Migration

The new Frank P. Langley website is mobile-friendly with an aesthetic that honors FPL’s history. Continue reading FPLCO.com Redesign & Migration

AI Implementation Guide

The Smart Installation Guide asks users about their system, goals, and roles to generate a custom implementation checklist. Continue reading AI Implementation Guide

Healthcare

SEM blog post categories information management

Website Optimization-Financial Planning

Emics Elder Care provides an essential service by helping clients qualify for long-term care benefits. The goal of the Emics website is to guide people who search for help qualifying for Medicaid to their services. The biggest challenge of this project is the limitations of the GoDaddy web builder. Working within its constraints, I added some richer features. Chatbot I implemented the chatbot feature and … Continue reading Website Optimization-Financial Planning

Medical Devices

Writing a social media campaign for a medical device has all the same challenges as any B2C marketing campaign, plus stricter guidelines. There’s a need to deeply understand both the product, the conditions it treats, and users relate to the product. This campaign increased engagement and product awareness for the B2C audience on Facebook and Instagram and to the clinical B2B audience on LinkedIn. Working … Continue reading Medical Devices

Eldercare and Community Living Planners - Blog

Eldercare Web, Blog, & Campaigns

Drawing on my background in Disability & Rehab, I worked with the business owner to understand what clients need and how Certified Medicaid Planners help. I do the hands-on web development myself in the GoDaddy builder. Continue reading Eldercare Web, Blog, & Campaigns

Healthcare Articles

I’m proficient at healthcare writing after working as a healthcare and medical librarian for 7 years. Much of my days with the UB Research Foundation involved reading article abstracts and managing healthcare taxonomies. My copywriting career began with freelance medical article writing gigs through Upwork. My natural writing style lends well to the authoritative yet accessible tone healthcare brands are after. I learned the art … Continue reading Healthcare Articles

Laboratory Information System Documentation

To create training documentation for Toxilab, I worked from the video recording of a demo to write setup instructions. Continue reading Laboratory Information System Documentation

UX Writing & Microcopy

SEM blog post categories information management

Website Optimization-Financial Planning

Emics Elder Care provides an essential service by helping clients qualify for long-term care benefits. The goal of the Emics website is to guide people who search for help qualifying for Medicaid to their services. The biggest challenge of this project is the limitations of the GoDaddy web builder. Working within its constraints, I added some richer features. Chatbot I implemented the chatbot feature and … Continue reading Website Optimization-Financial Planning

Medical Devices

Writing a social media campaign for a medical device has all the same challenges as any B2C marketing campaign, plus stricter guidelines. There’s a need to deeply understand both the product, the conditions it treats, and users relate to the product. This campaign increased engagement and product awareness for the B2C audience on Facebook and Instagram and to the clinical B2B audience on LinkedIn. Working … Continue reading Medical Devices

Eldercare and Community Living Planners - Blog

Eldercare Web, Blog, & Campaigns

Drawing on my background in Disability & Rehab, I worked with the business owner to understand what clients need and how Certified Medicaid Planners help. I do the hands-on web development myself in the GoDaddy builder. Continue reading Eldercare Web, Blog, & Campaigns

Healthcare Articles

I’m proficient at healthcare writing after working as a healthcare and medical librarian for 7 years. Much of my days with the UB Research Foundation involved reading article abstracts and managing healthcare taxonomies. My copywriting career began with freelance medical article writing gigs through Upwork. My natural writing style lends well to the authoritative yet accessible tone healthcare brands are after. I learned the art … Continue reading Healthcare Articles

Laboratory Information System Documentation

To create training documentation for Toxilab, I worked from the video recording of a demo to write setup instructions. Continue reading Laboratory Information System Documentation

UX Writing microcopy

UX writing is more than snappy button text. 

  • Focus on accessibility and usability follows
  • Strategize pages outward from business goals
  • Adapt to automatic translations
  • Choose clear, on-brand CTAs

FinTech UX & Onboarding

FinTech UX copy and technical documentation for a mobile disbursement app. Continue reading FinTech UX & Onboarding

We're global. We're fun. We're hiring.

Viator a Tripadvisor Company

Travel is a fun industry with demanding but relatable users. As part of the Design team, I streamlined copy for important points in the traveler’s buying journey. Continue reading Viator a Tripadvisor Company

Copywriting & More

QC x Streetwear

From ‘let’s do this’ to ‘launched’ in two weeks, the story of QC x Streetwear. Continue reading QC x Streetwear

Viral Video Scriptwriting

The Finest Network is a well-tuned viral video-producing machine. As part of their global team, I researched and wrote 25 voiceover scripts like the examples below. Here’s one example of a “listicle” script I wrote for a viral video, “10 Most Exclusive Abandoned Cars In The World!” Scriptwriting for this viral video channel required factual research and copywriting in an upbeat, engaging voice. Fun facts? … Continue reading Viral Video Scriptwriting

Marketing agency

Lead Machine

Lead Machine is an important part of their boutique agency offerings, with my copy still in place to help clients decide which packages are right. Continue reading Lead Machine

B2B landing page engineering

FPLCO.com Redesign & Migration

The new Frank P. Langley website is mobile-friendly with an aesthetic that honors FPL’s history. Continue reading FPLCO.com Redesign & Migration

FinTech UX & Onboarding

FinTech UX copy and technical documentation for a mobile disbursement app. Continue reading FinTech UX & Onboarding

Qween City Launch Party

Once the zine started taking traction, the brain trust felt a public debut was in order. We got some modest local publicity and I procured sponsorship from Victorianbourg Wine Estate.  Continue reading Qween City Launch Party

We're global. We're fun. We're hiring.

Viator a Tripadvisor Company

Travel is a fun industry with demanding but relatable users. As part of the Design team, I streamlined copy for important points in the traveler’s buying journey. Continue reading Viator a Tripadvisor Company

AI Implementation Guide

The Smart Installation Guide asks users about their system, goals, and roles to generate a custom implementation checklist. Continue reading AI Implementation Guide

Screenshot of printed circuit board design platform

Software Trial Nurture Flow-Printed Circuit Board Design

This drip email campaign was a structured series of 9 emails for trial users of Altium Designer, a cloud-based printed circuit board design platform. Continue reading Software Trial Nurture Flow-Printed Circuit Board Design

SEM blog post categories information management

Website Optimization-Financial Planning

Emics Elder Care provides an essential service by helping clients qualify for long-term care benefits. The goal of the Emics website is to guide people who search for help qualifying for Medicaid to their services. The biggest challenge of this project is the limitations of the GoDaddy web builder. Working within its constraints, I added some richer features. Chatbot I implemented the chatbot feature and … Continue reading Website Optimization-Financial Planning

Web Content & Development

On-brand copywriting for Tonio is authoritative yet casual. Important B2B landing pages include the GDPR-compliant Privacy Policy and Product FAQ. Continue reading Web Content & Development

Medical Devices

Writing a social media campaign for a medical device has all the same challenges as any B2C marketing campaign, plus stricter guidelines. There’s a need to deeply understand both the product, the conditions it treats, and users relate to the product. This campaign increased engagement and product awareness for the B2C audience on Facebook and Instagram and to the clinical B2B audience on LinkedIn. Working … Continue reading Medical Devices

Eldercare and Community Living Planners - Blog

Eldercare Web, Blog, & Campaigns

Drawing on my background in Disability & Rehab, I worked with the business owner to understand what clients need and how Certified Medicaid Planners help. I do the hands-on web development myself in the GoDaddy builder. Continue reading Eldercare Web, Blog, & Campaigns

Healthcare Articles

I’m proficient at healthcare writing after working as a healthcare and medical librarian for 7 years. Much of my days with the UB Research Foundation involved reading article abstracts and managing healthcare taxonomies. My copywriting career began with freelance medical article writing gigs through Upwork. My natural writing style lends well to the authoritative yet accessible tone healthcare brands are after. I learned the art … Continue reading Healthcare Articles

Laboratory Information System Documentation

To create training documentation for Toxilab, I worked from the video recording of a demo to write setup instructions. Continue reading Laboratory Information System Documentation

Brochures & Flyers


Print Media Matters!

Get modern, usable printed collateral you’ll be proud to distribute. Not limited to:

  • Product spec sheets
  • Sales flyers
  • Brochures
  • Postcards
  • Sponsorship one-sheets

Email Campaigns

Start your new/improved e-blast sooner than you think, no matter the state of your current contact list. 

  • Message Strategy
  • Copywriting
  • Design
  • Account Main.

Technical Documentation

Enterprise | SaaS | Cloud-based

Rework internal documents into marketing and SaaS support content. There’s gold in your dev notes, demo recordings, user stories, and old documentation…

  • Tutorials
  • Instructional slides
  • Training videos
  • Support documentation
  • FAQs

Video

GP Strategies
I wrote and produced 40 short video tutorials for ETAPro, a power plant performance and condition monitoring application.

The ETAPro support team recruited me to outline, script, and produce videos demonstrating the most important features. Working from an old training manual and developer notes, I did all of the screencaps, graphics and audio recording.

Yes, that is me narrating.

Emics Elder Care
Simple effective ads for landing pages, YouTube and social media. 

 

Scriptwriting for this viral video channel required factual research and copy-writing in an upbeat, engaging voice.

Scriptwriting for B2B and B2C

  • Explainer video scripts
  • Influencer video scripts
  • Social media ad scripts