Website Optimization-Financial Planning

Emics Elder Care provides an essential service by helping clients qualify for long-term care benefits. The goal of the Emics website is to guide people who search for help qualifying for Medicaid to their services.

The biggest challenge of this project is the limitations of the GoDaddy web builder. Working within its constraints, I added some richer features.


I implemented the chatbot feature and wrote copy that is general enough for a first-time visitor but also encourages returning visitors to reach out.

Chat bot

Social proof-Google Reviews

Blog Post Categories

The blog was not intuitive to browse because the existing tags lacked structure. I conceived new separate categories to improve browsing for specific audiences. New tags allow me to categorize posts for B2B/B2C and service pitch/helpful information.

SEM blog post categories information management