Writing a social media campaign for a medical device has all the same challenges as any B2C marketing campaign, plus stricter guidelines. There’s a need to deeply understand both the product, the conditions it treats, and how the device fits into users’ lifestyles.
This campaign increased engagement and product awareness for the B2C audience on Facebook and Instagram and for the clinical B2B audience on LinkedIn.
Working with the support of an agency, I had beautiful product and model photos to caption with engaging, empathic brand messages.
Instagram campaign for pneumatic compression device.