Medical Devices

Writing a social media campaign for a medical device has all the same challenges as any B2C marketing campaign, plus stricter guidelines. There’s a need to deeply understand both the product, the conditions it treats, and how the device fits into users’ lifestyles.

Routine is key to managing lymphedema. Regular walks are doctor-approved and dog-approved. πŸΎπŸšΆβ€β™‚οΈπŸ‘
Start with short walks and always run changes to your fitness and wellness plan by your physician. Double-tap if you love your walking buddy. πŸ’•πŸΆ
#MensHealth #PersonalWellness #LymphedemaAwareness #pneumaticcompressiontherapy

This campaign increased engagement and product awareness for the B2C audience on Facebook and Instagram and for the clinical B2B audience on LinkedIn.

πŸ“† It’s one week until #WorldLymphedemaDay March 6. People with lymphedema (and their loved ones) can take the opportunity to spread awareness and take time to recognize the resilience it takes to live with lymphedema. πŸ’ͺ Share facts about lymphedema, talk about your experience, and invite people to ask questions. Check back with us on World Lymphedema Day on March 6th for a new post you’ll want to share. #LymphedemaWarrior #LymphedemaAwareness #CancerSurvivors

Working with the support of an agency, I had beautiful product and model photos to caption with engaging, empathic brand messages.

Instagram campaign for pneumatic compression device.