Marketing agency

Lead Machine

Agency services for individuals? Tailored specifically to the platform? Ok!

When North Star HQ saw an opportunity to scale an individual coaching project into a packaged offering, I had an opportunity to voice a branch-off of the Not the Marketing Girl brand. Lead Machine is an important part of their boutique agency offerings, with my copy still in place to help clients decide which packages are right.

LinkedIn Lead Machine is a hybrid of influencer coaching and content strategy. I coined the name “Lead Machine” and wrote the page landing copy. At this point, I understood the NSHQ brand well enough that the top brass could publish my in-house copy with little to no suggestions. Credit to the designers at North Star HQ and it’s champion Katrina Padron for creating the product.

Full landing page (PDF).