Long-term care planning and elder advocacy are monumental services in a complicated industry. As the copywriter and SEM strategist for Emics Elder Care, I’ve become familiar with long-term care and aging from all angles. Drawing on my academic background in Disability & Rehab, I worked with the business owner to understand what clients need and how Certified Medicaid Planners help.

Web content

I write page copy, source images, and do the hands-on web development myself in the GoDaddy builder. I’m mindful of web accessibility and take care to tag images, include alt tags, make quality text links.

Keyword-optimized blog posts
How Senior Living Spaces Will Transform Post-COVID-19

Fall Prevention For Seniors-Stay Independent Longer

Fall Risk Factors and Comorbidities

Social

I schedule social posts in Zoho Social. I write posts based on news articles, an evergreen yearly topic calendar, and themes from the messaging strategy. I write B2B posts geared toward referral sources to post to Emics Elder Care LinkedIn and ghostwrite influencer posts from individuals. I write B2C social posts for adult children of seniors, although phrased as if we’re speaking to the senior directly.

Emics Elder Care Facebook and Instagram