Fundraising, sales, sponsorship- call it what you will! Your organization is competing for funds. The budget would be bigger if you could create more awareness. You could advertise, if you had more of a budget.

Getting support from your supporters shouldn’t be a struggle! So, where do you start?

Effective fundraising requires three interdependent objectives:

  • Brand/group image and awareness
  • Ad pricing and sponsor package valuation
  • Pitch decks
  • Sales and negotiation

Many not-for-profits and start-ups I have worked with have all said the same thing, “Bringing in the first big check is the hardest part.”

Before you ask them, ask yourself;

    • Do we know our target demographic?
    • Do we know the value of what we’re offering?
    • Are we equipped to close the deal when someone’s interested?