Shannon D. Patridge, Content Strategist & Creator

It’s not every day you find a creator to write sales copy and manage the software integrations to deliver it. I’m ready to become your new media liaison, graphic designer, web content creator, and event promoter. 

My core areas of expertise are healthcare, engineering trades, and software as a service (SaaS). I leverage my dual background in broadcasting and public research to understand audiences and create effective media. 

Shannon Dawn Public Relations is a media consultancy I began in 2009 by doing local publicity and event planning projects. 

My experiences creating all kinds of media for a wide spectrum of industries yielded the expansive platform of services I offer today. My portfolio is a small sampling of recent projects.

Web Services

The most effective websites begin with a plan. My system makes organizing your content a breeze. Align the aesthetic choices with your current brand, or let’s make a new visual identity from scratch! Once complete, we’ll shift gears to keep the content fresh and analyze your site’s effectiveness. Count on me for:

  • Evaluating current web content
  • Planning and building pages
  • Configuring add-on features
  • Understanding site analytics

Content Marketing

Does your site funnel desirable traffic into leads? Whether you need someone to furnish search engine optimized content indefinitely or train your staff to implement a new strategy, we can do that!

Inbound content comes in other forms than blog posts. Think about offering:

  • Whitepapers
  • Checklists
  • Case studies
  • Infographics

Technical Writing

Clear, well-designed pages set customers up for a good user experience. Useful documentation streamlines work for staff. I use concice language and make use of visuals where appropriate.

Some of my clients’ most requested formats include:

  • Software training slides
  • Product spec sheets
  • Whitepapers
  • Policies & procedures

Public Relations

A blend of the right extension strategies yields the best results. I mix traditional and modern PR tactics:

  • Press Releases
  • Press Kit
  • Social Campaigns
  • Advertising
  • Promotions
  • Direct Mail
  • E-Mail

Pitches & Proposals

Let’s work together to get your company the support it deserves!  Rely on my experience seeking grants and landing sports sponsorships.

    • Presentation decks
    • Grant applications
    • Sponsorship asks
    • Award nominations


I do most graphic work in-house. For advanced design projects I outsource one of the talented designers or illustrators I trust to deliver quality.

  • Branding: color/font schemes
  • Style guides
  • Iconography: logos & symbols
  • Sourcing stock photos
  • Apparel design